Want to know how one of the top research universities increased its social media engagement by 24%? In this article, we’ll take a look at how Purdue University did it and what other colleges and universities can learn from their example.
In a world where social media is constantly evolving, it can be hard to keep up with the latest trends and best practices. However, one university has found a way to stand out from the rest by increasing its social media engagement by 24%. Learn how Purdue University did it in this article!
Why social media engagement is important
1. Social media engagement is important for universities because it allows them to connect with potential and current students. It also allows universities to promote their programs and events to a wider audience.
2. Purdue University increased its social media engagement by implementing a social media strategy that included creating content that was relevant to its target audience. They also used social media ads to reach potential students who might not be aware of their university.
3. The results of Purdue University’s social media strategy were impressive. They saw an increase in website traffic and social media followers. They also received more applications for their programs.
Overall, Purdue University’s social media strategy was successful in increasing its engagement with potential and current students. Their success can be attributed to creating relevant content and using social media ads.
How Purdue increased their social media engagement
Purdue University increased its social media engagement by % by using a variety of strategies.
First, they identified which platforms their target audience was using the most. Then, they created content that was relevant and engaging for that audience. They also made sure to post regularly and respond to comments and questions promptly.
In addition, Purdue University ran social media ads and used influencers to promote its content. They also held social media contests and giveaways, which helped to increase interest in their pages.
Overall, these strategies were successful in increasing Purdue University’s social media engagement. By using a mix of tactics, they were able to reach more people and get them interested in their content.
Define social media engagement
1. Define social media engagement
Social media engagement refers to the interactions and activities that take place between users and a brand or organization on social media platforms. This can include likes, comments, shares, retweets, and other forms of interaction. Increasing social media engagement can be a key goal for brands and organizations, as it can lead to more awareness and exposure.
2. How Purdue University increased their social media engagement
Purdue University increased its social media engagement by creating a dedicated social media team. This team was responsible for creating and sharing content that would be of interest to students and alumni.
They also interacted with users on the platform, responding to comments and questions. This helped to create a sense of community around the Purdue brand on social media. As a result of these efforts, Purdue University saw a significant increase in social media engagement.
Why is this trend happening?
There are several reasons why this trend is happening-
First, social media platforms are becoming more popular. More and more people are using social media platforms like Facebook, Twitter, and Instagram. This means that there is a larger audience for Purdue University to reach with its content.
Second, social media platforms are becoming more user-friendly. Platforms like Snapchat and Instagram have features that make it easy for users to share content with their friends. This makes it more likely that Purdue University’s content will be shared by users.
Third, social media platforms are becoming more visual. Platforms like Instagram and Snapchat are focused on visuals, which makes them more engaging for users. This means that Purdue University’s content is more likely to stand out on these platforms.
Overall, the increasing popularity of social media platforms, the user-friendly features of these platforms, and the focus on visuals make it easier for Purdue University to increase its social media engagement.
Other ways to increase social media engagement
Purdue University increased its social media engagement by creating a social media strategy. This strategy involved creating content that was interesting and engaging and then promoting it through various channels. They also made sure to respond to comments and questions promptly.
In addition to its social media strategy, Purdue University also increased its social media engagement by hosting events. They hosted events that were specifically geared toward social media users, and they encouraged attendees to share photos and posts about the event. This helped to get more people interested in the university, and it also helped to build up a positive reputation.
Overall, Purdue University was able to increase its social media engagement by using a variety of methods. Their social media strategy was effective, and their events helped to get more people interested in the university.
What other colleges have increased their social media engagement?
Purdue University isn’t the only college that has seen an increase in social media engagement. In fact, many colleges have seen similar increases.
Some of the other colleges that have seen increases in social media engagement include the University of Michigan, Ohio State University, and the University of California, Berkeley. These colleges have all implemented strategies similar to Purdue’s, such as creating dedicated social media teams and posting more engaging content.
Like Purdue, these colleges have found that increasing their social media engagement has helped them reach more people and connect with their audiences in new and meaningful ways.
The benefits of increased social media engagement
Purdue University saw a number of benefits after increasing its social media engagement.
First, they saw an increase in applications. This is likely because prospective students were able to get a better sense of the school and what it has to offer by seeing more content from current students and faculty.
Second, they saw an increase in donations. This is likely because donors were able to see the impact their donations were having on the school and its students.
Third, they saw an increase in media coverage. This is likely because journalists were able to find and share stories about the school more easily.
Overall, Purdue University saw a number of benefits after increasing its social media engagement. Their experience shows that other schools could also see similar benefits if they made a similar effort.