It’s that time of year again – high school seniors are making their final decisions on which college to attend, and higher education marketers are working hard to ensure that their institution is the one that comes out on top.
With so much at stake, it’s important to make sure that your marketing strategy is well-thought-out and effective. In this article, we’ll take a look at some of the best ways to reach potential students and their families on College Decision Day.
What higher ed marketers are doing to get students’ attention
It’s college decision day, and for many high school seniors, the pressure is on them to choose the right school. For colleges and universities, it’s a day of competition to attract the best and brightest students. So what are higher ed marketers doing to get students’ attention?
Many schools are using social media, targeted advertising, and creative marketing campaigns to reach students. They’re also working hard to create a personal connection with potential students and their families.
Here are some examples of what higher ed marketers are doing to stand out on college decision day:
-Using social media platforms like Snapchat and Instagram to reach potential students where they’re already spending time
-Sending personalized emails and texts to connect with students on a personal level
-Creating marketing materials that focus on the unique selling points of their school
-Launching targeted advertising campaigns that speak to specific student interests
-Planning campus events and visit days that give students a taste of college life
With so many colleges and universities vying for attention, it’s important for higher ed marketers to be strategic in their approach. By understanding the needs and interests of potential students, they can create messages that will resonate on college decision day -and beyond.
It’s College Decision Day!
It’s College Decision Day, and high school seniors across the country are making their final decisions about where to attend college. For many students, this is a day of excitement and anticipation, as they finally get to choose which college they’ll be calling home for the next four years. But for others, it can be a day of anxiety and uncertainty, as they try to figure out which college is the right fit for them.
As a higher education marketer, you know that this is an important day for your institution. It’s a chance to show prospective students (and their families) what your school has to offer, and why it should be their top choice. So how can you make sure that your marketing efforts are effective on College Decision Day?
Here are a few tips:
1. Keep your messaging positive and focused on the student. This is a day of excitement for most students, so your messaging should reflect that. Avoid using scare tactics or making promises that you can’t keep.
2. Use social media to reach out to students (and their families). Social media is a great way to connect with prospective students on college Decision Day. Use hashtags, post updates, and share photos and videos.
3. Send targeted emails. Many students will be making their final decision on College Decision Day, so this is a great time to send them a personalized email. Make sure to include information about your school and what it has to offer, as well as a call-to-action (CTA) that encourages them to visit your website or contact your admissions office.
4. Make sure your website is mobile-friendly. Many students will be researching colleges on their smartphones on College Decision Day, so it’s important to make sure that your website is mobile-friendly.
5. Offer special discounts or incentives. Many students (and their families) are looking for ways to save money on college, so this is a great day to offer special discounts or incentives.
By following these tips, you can make sure that your marketing efforts are effective on College Decision Day.
Some students are choosing not to go to college
The decision of whether or not to go to college is a personal one that each student must make for themselves. For some students, the choice to not go to college may be the best decision for them.
There are many reasons why a student may choose not to go to college, such as the cost of tuition, time commitment, or the type of career they are interested in pursuing. Whatever the reason, it is important for students to carefully weigh their options and make the decision that is best for them.
There are many resources available to help students make this decision, such as books, websites, and articles like this one. The most important thing is that students take the time to educate themselves on all of their options before making a decision. College is not right for everyone, and that’s okay! The important thing is that students make a choice that is best for them and their future.
The pros and cons of marketing to students on College Decision Day
The highest school seniors have been making their college decision for months, if not years. So why do colleges and universities continue to market to them right up until the last minute?
For one thing, colleges know that many students are still undecided about where they want to go to school. They also know that the college decision is often a family affair, with parents and other relatives weighing in on where a student should go.
And so, the marketing continues. Colleges send out postcards and emails, host virtual events and webinars, and they even set up booths at high school college fairs.
But is this marketing effective? And is it ethical?
Some argue that it is neither. They say that marketing to students on College Decision Day is unnecessary and coercive. They argue that it puts pressure on students who are already feeling stressed about their decision.
Others argue that marketing to students on College Decision Day is necessary and helpful. They say that it gives students one last chance to learn about all of their options before they make a final decision. They also argue that it helps families make an informed decision about where their children will go to school.
What to consider when choosing a college
When it comes to choosing a college, there are a lot of factors to consider. It’s important to find a school that fits your academic needs and interests, but it’s also important to find a school that you can afford. You’ll also want to consider the location of the school, as well as the size and type of campus.
There are a lot of resources available to help you make your decision, including college search engines and rankings lists. But ultimately, the best way to figure out if a school is right for you is to visit the campus and talk to current students.
Top colleges for marketing students
Choosing the right college can be a tough decision, especially when it comes to picking a major. For marketing students, there are a few key things to look for in a college.
Here are our top picks for the best colleges for marketing students:
1. University of Pennsylvania: The University of Pennsylvania’s Wharton School is one of the top business schools in the country, and its marketing program is no exception. Wharton offers a comprehensive curriculum that covers all aspects of marketing, from research to advertising to digital marketing.
2. Stanford University: Stanford’s Graduate School of Business is another top choice for marketing students. Their program emphasizes innovation and creativity, two essential skills for any successful marketer. In addition, Stanford’s location in Silicon Valley gives students unique access to some of the world’s leading tech companies.
3. The University of California, Berkeley: Berkeley’s Haas School of Business is another excellent option for marketing students. Haas offers a well-rounded curriculum with a strong emphasis on real-world experience. And, like Stanford, Berkeley’s location in the San Francisco Bay Area gives students unparalleled access to top companies and industries.
Why higher education marketers are taking on this day
Decision Day is a big day for high school seniors across the country. It’s the day when they have to finally decide which college they’re going to attend. For many, it’s a very stressful day. But for higher education marketers, it’s an opportunity to reach out to potential students and their families and help them make the best decision for their future.
Higher education marketers are taking on this day because they know that the decisions made on this day can have a big impact on a student’s future. They want to help students and their families make the best decision possible. They also want to show prospective students that they’re committed to helping them succeed in college.
Higher education marketing teams are working hard to create helpful blog posts, infographics, and other resources that can help students and their families on Decision Day. They know that this is a crucial day for many students, and they want to do everything they can to help them make the best decision possible.
How to make your decision
It’s that time of year again! College Decision Day is approaching and higher education marketers are preparing for the big day. As students across the country make their final decisions on which college to attend, it’s important to choose wisely.
There are a few things to keep in mind when making your decision:
1. Consider your interests. What are you interested in studying? Make sure to choose a college that has strong programs in your areas of interest.
2. Consider your budget. College is a big investment. Make sure to choose a college that fits within your budget.
3. Consider your location. Do you want to be in a big city or a small town? Do you want to stay close to home or venture out into the world? Consider your location preferences when making your decision.
4. Ask for advice. Talk to your family and friends, your guidance counselor, and even current college students. Get as much advice as you can before making your final decision.
5. Trust your gut. Ultimately, you need to choose the college that feels right for you. Go with your gut and trust yourself to make the right decision.