From students to alumni, staff, and faculty – social media has the power to connect everyone in your university community. But with so many platforms and so much content out there, how can you make sure that your social media strategy is effective? Check out this Higher Ed Playbook for some tips!
Universities are using social media to reach out to potential students, but what about using it to unite your current students? In this Higher Ed Playbook, we explore how social media can be used as a tool to keep students engaged and connected to each other and their school.
Introducing the Higher Ed Playbook
The Higher Ed Playbook is designed to help university social media teams work together more effectively. The Playbook is a collection of best practices, case studies, and tips from some of the most experienced social media professionals in higher education.
The blog section of the Higher Ed Playbook will feature regular updates and insights from the Social Media Team at Hootsuite. We’ll be covering topics such as how to get started with social media, how to measure success, and how to use social media to achieve specific goals such as recruitment or fundraising.
We hope that the Higher Ed Playbook will be a valuable resource for university social media teams who are looking to take their programs to the next level. Check back soon for new posts!
How social media can help universities
The rise of social media has been a game-changer for universities. It’s now easier than ever for students to connect with each other and with their professors. And it’s a great way for universities to build up their brand and connect with potential students.
But social media can also be a powerful tool for university administrators. It can help them stay connected with what’s going on across campus, and it can be a valuable tool for crisis management.
In the past, if there was an issue on campus, it could take days or even weeks for word to spread. But now, with social media, news can travel very quickly. This can be good or bad, depending on the situation. But either way, it’s important for university administrators to be aware of what’s happening on social media and to have a plan in place for how to deal with it.
The best way to do this is to make sure you have a strong social media presence yourself. That way, you can monitor what’s being said about your university and you can respond quickly if there is an issue.
What kind of content to post on social media
As a higher education institution, it’s important to use social media to your advantage. By creating and sharing engaging content, you can reach a wider audience and build a sense of community among your students, faculty, and alumni.
When it comes to social media content, it’s important to mix things up and keep your audience engaged.
Here are some ideas for types of content to post on social media:
-Highlights from recent events or lectures
-Student and faculty spotlights
-Campus news and announcements
-Links to interesting articles or blog posts related to higher education
-Infographics or videos related to higher education topics
-Discussions about current issues in higher education
Using social media to build a community
One of the most important things that social media can do for your university is help to build a strong sense of community. In today’s world, students are more likely than ever to be spread out across the globe, and social media provides a great way to connect them with each other and with the school.
There are a number of ways that you can use social media to build community. First, make sure that you have a strong presence on all of the major platforms. This will allow students to easily find and connect with your school. Secondly, encourage interaction by posting engaging content and questions. Finally, host regular events and gatherings that students can attend virtually.
By using social media to build community, you can ensure that your university is always top of mind for prospective students.
How to measure success on social media
As a higher ed institution, how do you know if your social media efforts are paying off? It’s important to measure success on social media, so you can continue to improve your strategy and reach your goals.
Here are some tips on how to measure success on social media:
1. Set goals and KPIs. Before you start using social media, it’s important to set goals and KPIs. What do you want to achieve with social media? How will you know if you’re successful? By setting goals and KPIs at the outset, you’ll be able to track your progress and see if you’re meeting your objectives.
2. Track your engagement. Engagement is one of the most important indicators of success on social media. Track how many people are liking, commenting, and sharing your content. Also, pay attention to the quality of engagement – are people having positive interactions with your brand?
3. Monitor your reach. Reach is another important metric to track. How many people are seeing your content? Are you reaching new audiences or just talking to the same people over and over again?